Exploring Perceived Informativeness of Viral Marketing Messages (PIVMM)
نویسندگان
چکیده
منابع مشابه
Ethical Challenges in Viral Marketing
Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
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ژورنال
عنوان ژورنال: International Journal of Management Studies
سال: 2018
ISSN: 2231-2528,2249-0302
DOI: 10.18843/ijms/v5i2(2)/09